Apopheniac is a ready-to-wear collection inspired by the psychology phenomenon, “apophenia”, which describes the human tendency to find meaningful connections between unrelated things.

This is commonly seen in the form of “pareidolia”, the usually visual perception of meaningful patterns in otherwise meaningless stimuli. Think seeing an animal in the clouds, or a face in your wall outlet. This collection specifically dives into the illusion of faces. Some faces obvious, some are subtle. But they’re there and they’re everywhere.

The facial motifs used throughout take visual inspiration from the handcrafted face jugs made by enslaved African potters in the 19th century; another version of this all-knowing face we’ve seen repeated throughout history, and in the art of unrelated indigenous cultures across the world. We’ve seen this face since humans could first create art. So maybe it shows that we’re all connected after all.